India Leads the Way in Global Consumer Confidence

By admin • May 10th, 2010

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India is leading the way in consumer confidence according to the latest study from the Nielsen Global Consumer Confidence Index for Q1 2010. While all regions saw improvements, the global pace of recovery has been faster in Asia Pacific with consumer sentiment highest in India.

The new study shows that the gap between Asia-Pacific (including India) and Europe has grown as Asian recovery accelerates. Asia Pacific average is 99 points versus Europe’s 78, no doubt the Europeans are feeling the affects of the Eurozone debt crisis.

Surveying consumers in 55 countries throughout North America, Latin America, Europe, Asia Pacific and the Middle East about the economic oulook and their levels of confidence; The Nielsen Global Consumer Confidence Survey was conducted between March 8 and March 26, 2010.

The Nielsen Consumer Confidence Index is developed based on consumers’ confidence in the job market, status of their personal finances and readiness to spend.

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